Leprechaun Lines, a charter bus and service line provider out of Upstate New York’s Hudson Valley.
Leprechaun Lines was seeking Digital Marketing Solutions to rehaul their outdated site and implement a new website design, as well as content creation & local SEO to target the high-value direct-to-consumer charter bus rental market.
6-MONTH RESULTS
- 56% increase in website ticket purchases
- 29.01% increase in quote requests
- 47.11% increase in impressions from “non-branded”, organic search terms
- 10% increase in clicks from “non-branded”, organic search terms
- 43% decrease in Cost Per Conversion
- 63% decrease in Cost Per Click
- 82.09% decrease in Total Spend on PPC campaigns
STRATEGY
Optimize Leprechaun Line’s website to improve traffic from search engines and increase lead generation through the following initiatives:
- Website design and development to improve user experience, navigation, and conversions
- Ongoing Search Engine Optimization (SEO) and Conversion Optimization to reach the greatest possible number of qualified customers and offer effective landing pages
- Website architecture development to facilitate search engine understanding of Leprechaun Line’s industry-leading states and promote high organic search engine positioning for web pages
- Efficient lead generation and sales handling process designed to increase website conversion rates while enhancing user experience
- Google AdWords campaign development and management: develop, test, and fine-tune hyper-targeted Google AdWords PPC campaigns to reinforce Leprechaun’s competitive strengths and draw traffic from competitors
- Content creation for new and existing landing pages based on market opportunity analysis
- Sales process consultation to assist Leprechaun in efficient lead handling and sale closing