Lewis Stages was seeking Internet Marketing Solutions to increase their visibility, traffic, and online lead generation activity, as well as content creation & local SEO to target the high-value direct to consumer charter bus rental market.
RESULTS
- 28% increase in conversion rate for quote request submissions
- 33.0% increase in number of quote request form submissions
- 10.0% increase in leads in primary market (Salt Lake City)
- 168.3% increase in leads in secondary market (Las Vegas)
- 340% increase in conversion rate for secondary goals (calls, emails, contact form submissions)
- 47.4% increase in number of conversions (calls, emails, & contact form submissions)
- 264 quote submissions generated via AdWords at an ultra-low average cost per lead of $14.37
STRATEGY
Optimize Lewis Stages’s website to improve traffic from search engines and increase lead generation through the following initiatives:
- Better capitalize on existing site traffic by improving the website’s conversion rate
- Revise website architecture to facilitate search engine understanding of Lewis Stages industry standing and promote high organic search engine positioning
- Perform Search Engine Optimization (SEO) to reach the greatest possible number of qualified
customers and offer simple, relevant, effective landing pages - Refine website content and imagery to improve user experience, navigation, and conversions rate.
- Develop an efficient lead generation and lead handling process that increases website conversion rates and does not degrade the user experience.
- Content creation for new and existing landing pages based on market opportunity analysis
- Sales process consultation to assist Lewis Stages in efficient lead handling and sale closing