Red Carpet Charters, a leading ground transportation service company based Oklahoma City, Oklahoma, with additional locations in Tulsa, Oklahoma and McKinney, Texas. Red Carpet’s leadership sought an Internet marketing solutions to lead generation activity overall, but with specific focus on the Dallas, Texas market.
THE RESULTS
- 76% increase in site visitors from all Channels from Fall 2014/15 to Fall 2016
- 37% increase in site visitors from Organic search engine traffic Fall 2014/15 to Fall 2016
- 44% increase in site visitors from “non-branded”, Organic search terms Fall 2014/15 to Fall 2016
- 216% increase in quote request conversion rate, from 3.4% to 10.76% of visitors.
STRATEGY
Optimize Red Carpet’s website to improve traffic from search engines and increase lead generation by through the following initiatives:
- Develop and implement a search engine friendly website architecture that facilitates search engine understanding of Red Carpet’s industry standing and promote high organic search engine positioning for all website pages
- Website design and development to improve user experience, navigation, and conversions.
- Ongoing Search Engine Optimization (SEO) and Conversion Optimization to reach the greatest possible number of qualified customers and offer simple, relevant, effective landing pages.
- Develop an efficient lead generation and sales handling process that increases website conversion rates does not degrade user experience.
- Google Adwords campaign development and management: Develop, test, and fine-tune hyper-targeted Google AdWords PPC campaigns to reinforce Red Carpet’s competitive strengths and draw traffic from competitors
- Content creation for new and existing landing pages based on market opportunity analysis.