Conversion Rate Optimization

ENHANCE YOUR WEBSITE’S SALES PERFORMANCE

Conversion rate optimization is a set of practices to improve your website performance, converting visitors (think prospects) into hot leads and customers. Conversion rate optimization is an effective tool to use and can provide a great return on investment if your website is getting enough traffic.

Defining Your Website’s Goal and Strategy

There are many different reasons for having a website. There is however one thing all websites share: having a goal. Whether it is selling products or services, getting customers to contact you, signing up for your newsletter… Your goal is to entice your website visitors to do what you wish them to do.

Creating Effective Website Landing Pages

Just like for a brick-and-mortar store, there are various aspects that need to work together to create a positive environment that favors buying impulses. Conversion rate optimization is a game of testing, measuring, and improving a website’s landing pages to improve the user experience, and consequently increase the website’s conversion rate.

CONVERSION RATE OPTIMIZATION IS WHAT YOU NEED

If you are an SEO and/or PPC advertising user but your return on investment is low:

  • If you are investing in Pay-Per-Click Ads, be sure that your website is equipped with effective landing pages. If your pages are not user-friendly and conversion-focused, there is a risk that you’ll waste your budget. Remember, sending traffic to your site is only half of a website purpose. Conversion optimization is the tool that improve your landing pages so as to help convert visitors into customers.

If your website is getting a good amount of traffic but your conversion rate is low:

  • It is a common case for websites to generate a lot of traffic but have a low conversion rate. There are not many benefits from not converting your qualified traffic into active customers. Using conversion optimization, we help improve our clients’ web pages in order to seamlessly and quickly lead visitors to complete the website goals: get phone calls, emails, newsletter sign-ups…

Our services

Learn what Half Dome Partners does best and what we can do for your business.

Search Engine Optimization (SEO)

The #1 long-term internet marketing practice, SEO is the practice of increasing the quantity and quality of visitors to a website, using a methodology of strategies, techniques, and tactics.

Website Development

While it is important to have substantial content on your website, it is equally important for it to be both user-friendly and search engine-friendly. The benefits of having a clean, professional-looking, and intuitive website are plentiful.

Paid Search (PPC Advertising)

PPC advertising allows you to send highly qualified traffic to your website with full control and visibility over the ad campaigns. Take advantage of the most customizable form of advertising available online.

Local SEO

A necessary practice for local businesses to compete against direct competition, Local SEO helps search engines serve your business as a solution to your next customers’ needs, whether you sell products, services, or both.

Technical SEO

Running a business is complicated. Don’t let the technical aspects of SEO be something you have to worry about. We’ll make sure your website is fast, easy to find, and search engine-friendly.

Conversion Rate Optimization

Once visitors come to your website, there must be goals for them to fulfill (i.e. contact you, sign up for the newsletter, purchase a product). Conversion optimization is the necessary practice that increases your conversion rate, turning prospects into qualified leads.