Paid Search (PPC)

IMMEDIATE QUALIFIED TRAFFIC TO YOUR WEBSITE WITH PAID SEARCH ADVERTISING

Paid Search or Pay Per Click (PPC) Advertising is an internet marketing tactic where the advertiser (your company) pays a fee each time one of his/her advertisements gets a click. As its name suggests, Pay-Per-Click is a method of advertising where you only pay when you receive a visit to your site.

Get immediate qualified traffic

Through the use of PPC advertising, you can drive qualified traffic to your website and into your sales funnel IMMEDIATELY. You do not need any organic rankings or earned authority to receive visitors through PPC. In other words, PPC advertising can provide a great jumpstart to your internet marketing and activate your sales process from the word “go.”

Advertise with more flexibility than ever

PPC Advertising provides the highest level of ad customization. Run ads in specific locations, during specific hours, and for targeted demographics. Contrary to traditional media ads, PPC ads can also be improved at any given time. Our PPC strategy consists of repeatedly analyzing, testing, improving, and measuring campaigns to maximize your Return On Investment.

Increase the authority of your organic search results

A popular and effective internet marketing strategy is to advertise on the same search result pages where you already have organic placements. If a searcher sees your business twice on the same result page, and your competitor only once, you’re more likely to get the click and visit.

Take qualified traffic from your competitors

PPC advertising allows your business to compete for search terms that your competitors value and for which you may not currently rank well. PPC advertising can help you get better visibility on the first result pages of search engines and take some of that qualified traffic from your competitors.

Our services

Learn what Half Dome Partners does best and what we can do for your business.

Search Engine Optimization (SEO)

The #1 long-term internet marketing practice, SEO is the practice of increasing the quantity and quality of visitors to a website, using a methodology of strategies, techniques, and tactics.

Website Development

While it is important to have substantial content on your website, it is equally important for it to be both user-friendly and search engine-friendly. The benefits of having a clean, professional-looking, and intuitive website are plentiful.

Paid Search (PPC Advertising)

PPC advertising allows you to send highly qualified traffic to your website with full control and visibility over the ad campaigns. Take advantage of the most customizable form of advertising available online.

Local SEO

A necessary practice for local businesses to compete against direct competition, Local SEO helps search engines serve your business as a solution to your next customers’ needs, whether you sell products, services, or both.

Technical SEO

Running a business is complicated. Don’t let the technical aspects of SEO be something you have to worry about. We’ll make sure your website is fast, easy to find, and search engine-friendly.

Conversion Rate Optimization

Once visitors come to your website, there must be goals for them to fulfill (i.e. contact you, sign up for the newsletter, purchase a product). Conversion optimization is the necessary practice that increases your conversion rate, turning prospects into qualified leads.