Sweet Bottoms Baby, a mother-owned and operated boutique in Raleigh, North Carolina, was looking for an internet marketing agency to generate increased visibility and search engine traffic to their online store to increase sales.
THE RESULTS
- 55.26% increase in organic traffic over the same period the year before
- e-Commerce conversion rate outperforms industry standards by over 50%.
- Within 6 months of the engagement, achieved a daily sales record nearly 4 times higher than the average daily sale.
- 4.4x Return On Investment (ROI) from Retargeting display campaigns
STRATEGY
HDP optimized the website and improved organic rankings and traffic by performing the following:
- Modifications to Category, Brand, and Product page titles and meta descriptions to speak directly to SBB’s target customer and communicate the company’s unique selling proposition.
- Development of on-page content consistent with targeted products and brands.
- Consultation with on-site blog authors to harness industry trends and seasonal traffic.
- Implementation of Retargeting campaigns on a variety of targeted display networks to encourage website visitors to come back and purchase.
- Development, testing, and refinement of hyper-targeted Google AdWords PPC campaigns to draw traffic from competitors and expand brand awareness.
- Continuous Return on Investment (ROI) analyses for all tactics used in campaign to align resources with highest profit strategies.
- Strategic link building with complementary businesses and websites.
ABOUT SWEET BOTTOMS BABY:
Since 2010, Sweet Bottoms Baby Boutique has offered a growing selection of natural baby products including cloth diapers, diapering accessories, baby carriers, unique gifts, and more. They provide a wide selection of top brand names in cloth diapers including Bumgenius, Fuzzibunz and Kawaii Diapers.